Advertising Strategy & Media Manager

Careers > Advertising Strategy & Media Manager

Location: Bonney Lake, WA
Pay: $28.85 – $38.46 an hour
Hours: Full-time

You’ll oversee Teeter’s full-funnel advertising strategy, managing TV, streaming, Google, and TikTok campaigns in partnership with internal teams and external media buyers. The right candidate will bring strong analytical skills, a deep understanding of paid media, and the ability to turn insights into action to drive brand awareness, traffic, and sales growth.

Key Responsibilities:

  • Develop and manage Teeter’s TV and digital advertising strategy, including budget planning, performance tracking, and optimization.
  • Management of ad spends on TV, Amazon, TikTok, Google, Facebook, Instagram, X.
  • Collaborate with third-party media buyers.
  • Analyze campaign performance (GRPs, CPA, CTR, ROAS, reach, and conversion data) and present insights to leadership.
  • Partner with creative and marketing teams to align messaging, visuals, and promotional timing across channels.
  • Manage dashboards and reporting tools to track spend, performance, and ROI across all media platforms.
  • Stay ahead of emerging trends in TV, streaming, and digital advertising to continuously improve targeting and results.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field preferred.
  • 3–5 years of experience managing paid media campaigns (TV, streaming, and digital).
  • Strong analytical skills with proven ability to interpret data and optimize campaigns.
  • Experience coordinating with external media buyers and platform partners.
  • Proficiency with advertising tools such as Google Ads, GA4, and social platform ad managers.
  • Excellent organizational, communication, and presentation skills.

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Health insurance
  • Health savings account
  • Paid time off
  • Vision insurance

About Teeter

Teeter (teeter.com) is more than just a brand; it represents a commitment to helping individuals “Feel Better. Move Better. Live Better.” For over 40 years, Teeter has been an innovator in the Health, Fitness, and Sporting Goods sectors. Through a multi-channel strategy—reaching customers via direct response, retail partnerships with stores like Costco, and online platforms—Teeter continues to make an impact.

We are driven by a passion for delivering top-quality products and a deep respect for our customers. Our goal is to make a positive difference in people’s lives, and if you share that passion, we’d love to have you join our team!

If this sounds like you, please send your cover letter and resume to [email protected].

Teeter is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. We are committed to providing an inclusive and welcoming environment for all employees and applicants.

Nothing in this job posting or subsequent employment offer is intended to create a contract of employment or guarantee of continued employment for any specific period. Employment with Teeter is “at-will.” This means that either the employee or the company may terminate the employment relationship at any time, with or without cause or notice, unless otherwise provided by law.